This workshop empowers attendees to better construct and deliver a cogent, well organized message while fine-tuning it for specific audiences. It helps destroy the myth of “one-size-fits-all” messaging and reinforces the importance of always being mindful of the intended audience(s), and ensuring that the messaging is vital to them, first and foremost. The presentation also walks listeners through the tenants of the “communications process,” underscoring all the ways many people undermine their messaging efforts and highlights ways to avoid them. The group will also review the “4 A’s of Marketing” and learn how to make them work on all levels of message development and delivery.
Audience/Student Learning Outcomes – As a result of attending this presentation, students will be able to:
- Understand the importance of connecting your message to your audience
- Develop the ability to craft a cogent, well organized message
- Learn the tools to stay on message
- Memorize and apply the “4A’s”of Marketing” to a messaging campaign
Developing and Communicating Your Message Effectively can be delivered as a seminar/workshop, discussion panel, at campus special events, lectures and conferences. It is perfect for:
- High School and College Young Adults (Student Activities, Freshman Orientation, Greek-lettered groups, Student Government, Communications Programs/Classes, etc.)
- Professional Groups/Organizations/All ages (Civic Groups, Alumni Associations, Civil Rights Groups, Professional Conferences/Meetings, etc.)