Through this presentation, guests will be introduced to the often miss-understood concept of branding. Christopher Cathcart guides participants along the path from acquiring a working appreciation of what a “brand” is in general to applying that knowledge internally to help discover one’s own unique brand and its role in achieving success. By having the audience actually jot down and examine their “brand attributes,” Cathcart is able to help individuals confront and fine tune their brand identities, evolving passive brands in active ones and unleashing full brand control and effectiveness.
Audience/Student Learning Outcomes – As a result of attending this presentation, students will be able to:
- Develop a working definition of “Brand”
- Identify and List your Brand attributes
- Learn the Ten “C’s” of Branding
- Learn the difference between a “Passive” brand and an “Active” brand
- Master the tools of establishing and controlling your Brand
Branding Yourself For Success can be delivered as a seminar/workshop, discussion panel, keynote address, dinner/luncheon at campus special events, lectures and conferences. It is perfect for:
- High School and College Young Adults (Student Activities, Freshman Orientation, Greek-lettered groups, Student Government, Communications Programs/Classes, Residence Life, etc.)
- Professional Groups/Organizations/All ages (Civic Groups, Alumni Associations, Civil Rights Groups, Professional Conferences/Meetings, etc.)